Social Service > Jai Kisaan Sangam
Jai Kisaan Sangam
In order to forge ties with farmers and understand their needs, Zuari’s Customer Relationship Management (CRM) program Jaikisaan Sangam was conceived in April 2005. This program focuses on providing value-added services to the farmer.
The word Sangam signifies the confluence of two rivers and with respect to Zuari, connotes the coming together of Zuari and its farmers and dealers. This essence of the Sangam initiative has been captured in its logo, which depicts a narrow strip of land between two rivers that join.
The objective of Jai Kisaan Sangam is to make farming more profitable for the individual farmer by increasing his net income. This is achieved by customized services tailored to his needs, helping and guiding him to adopt scientific agricultural practices.
Some services that Zuari provides under this program include soil testing, animal health, family health, agri-input marketing, and crop husbandry. In order to avail these services a farmer merely has to register under the Jai Kisaan Sangam scheme.
Jaikisaan Krishi Sevak
The backbone to implementing this program is Zuari’s grass-root level extension worker, the Jaikisaan Krishi Sevak. The role of Jaikisaan Krishi Sevak is to ensure periodic interaction and deliver products and services to farmers. Each Krishi Sevak covers 10 – 12 villages. The Jaikisaan Sangam program was initiated in Maharashtra and Karnataka and is set to spread to the rest of the marketing arearest of marketing area.
Jaikisaan Sangam Varta
Jaikisaan Sangam Varta is a quarterly magazine on agriculture, delivered by hand to JKS members. Written in colloquial language for easy understanding, the newsletter contains articles on important topics relevant to the needs of Sangam farmers. The newsletter has an FAQ section, which provides a forum for farmers to get advice from the experts. Another feature of the newsletter is photographs of recent Sangam activities in different parts of the state.
Soil Testing Services
Soil testing is the basic service offered to all J.K.Sangam registered members. JKS collects soil sample from a farmer’s field and sends it to its Zuari's laboratory at Bangalore or Pune.
These laboratories are equipped with an Atomic Absorption Spectrophotometer, for micronutrient status analysis of the soil. Soil testing is conducted for N, P, K as well as micronutrients. The laboratories are also equipped to undertake the testing of water, leaf, organic manure and fertiliser samples.
The soil test reports are made available to the farmers in a month’s time. Based on these reports, JKS provides further guidance on dosage of fertilisers, micronutrients, soil conditioners etc. For the members of Jaikisaan Sangam, all analytical services are free of cost.
Optional Services
Zuari provides various value added services to farmers, to ensure Jaikisaan Sangam is truly beneficial to them. Zuari understands that thriving livestock is critical for agriculture to be successful in India. As part of the Sangam program, Zuari organizes animal health camps within its marketing area. Zuari takes the help of veterinary doctors to organize these camps, where artificial insemination and vaccination are two main activities conducted.
In order to provide for the wellbeing of the farmers family, Zuari undertakes family- health-camp programs. These camps include the family/children health camp, eye check up camps etc. These camps are conducted by taking help of local doctors and specialists from nearby areas.