Due to a booming tourism industry, there is a huge demand for flowers in Goa especially from the hotel industry in Goa. Every year the state imports flowers worth Rs four crores to meet this demand.
High-tech flower growing in Goa is not common. However, the climatic conditions in Goa are ideal for the growth of Orchids. It is due to these ideal conditions, combined with the demand for flowers that Zuari seeks to encourage farmers to take up orchid cultivation in coastal areas.
In order to evoke interest amongst farmers for growing Orchids, Zuari established a demonstration unit at its complex. The role of this unit is to explain how to utilise modern technology for growing orchids.