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Demonstrating how to use a fertilizer appropriately is vital, in ensuring farmers use fertilisers efficiently. Zuari started a demonstration program for farmers in order to promote the use of scientific methods and fertilisers for farming. Zuari started this initiative in the early seventies.

The company teaches farmers how to use soil test reports to judge the correct type of fertilizer and the correct quantity to be used at the correct time. Soil testing helps farmers know when to use fertilisers and reap the most of it. On observing the result during harvesting, farmers are encouraged to use appropriate fertilisers.

Spot demonstrations are also conducted on use of fertilisers, insecticides, fungicides, herbicides, micronutrients, etc. The objective is to educate non-users about the benefit of using these products by inducing trials and enhancing their income from agriculture.